Vancouver Advertising Agency

ADVERTISING
THAT CARES WE'RE MAKING
AGENCY ADVERTISING
ACCESSIBLE. STRATEGIC CAMPAIGNS START AT 15K “

”

US It began with the idea of an agency that genuinely cared about people.

Much like best friends would spend the time to listen to each other, we invest countless hours into developing our team, creating rewarding relationships with our vendors, and understanding the deepest sentiments of our clients. The people around us are the ones who have and will shape us, and we are committed to getting to know them.

We are My Loud Speaker, and this is Advertising that Cares.

HOW WE CARE Our mission is to help people succeed by being the most caring advertising agency in the world. Here are a couple promises that help us pursue our mission: OUR PROMISES: POSITIVE CHATTER:

We have one overarching mission when recruiting talent; hire passionate people with less than two years of experience in the industry, and develop them into exceptional - and sometimes indispensable - employees.

Always expect quality work at a reasonable price; our natural inclination is to fight for the most cost effective avenues and resources for every campaign. This attitude, paired with a make-it-happen-no-matter-what mentality, ensures every that dollar provides the highest return possible.

We are so lucky to have a network of friends and family that have guided and supported us over the years. Our relationships with advisors, supporters, vendors, partners, and the public is based on genuine honesty and trust. We are prepared to go the extra mile in the same way others have gone for us.

Ads that care are ads that work. Our Performance Installation Ads require the voluntary participation of the audience in order to create an experience. Without honest audience engagement, no ad exists. Audiences don’t want to see pop-ups and interruption ads - they are frustrating and forgetful. Successful ads are beneficial - they intrigue, they instruct, and they inspire.

[Their approach] didn’t just fit in with our messaging – it also helped define it.

Brice Dare, Communications Coordinator,
University of British Columbia

> Full Reference Letter

It is with unabashed enthusiasm that I write this letter in support of [My Loud Speaker].

Tony Botelho, Manager,
SFU Career Services

> Full Reference Letter

The Licensed Optician_OM brand experienced unprecedented exposure.

The Steering Committee,
Opticians Council of Canada

> Full Reference Letter

The final product has far exceeded our expectations.

Matt Dickson, Founder,
Cow Power

> Full Reference Letter

I would highly recommend My Loud Speaker to any organization.

Barbara Lee, Founder and President,
Vancouver Asian Film Festival

> Full Reference Letter

Your team...provided us the exact type of visual story we were looking for.

Lori Petryk,
Prevention Education Leader

> Full Reference Letter

[My Loud Speaker] was organized, energetic,and hard working.

Thierry Harris, New Media Project Manager,
CBC Radio-Canada

> Full Reference Letter

They were able to execute a promotional campaign right across the country

Alden Habacon, Manager of Diversity Initiatives,
Canadian Broadcast Corporation

There’s more space than ever before for people to succeed. High-cost campaigns are a necessity of the past; there were fewer platforms with only so much ad space on each. It was simple supply and demand. Now, with numerous platforms and unlimited content, agency advertising is accessible to everyone. With some guidance and sharing of knowledge, everyone has an opportunity.

ACCESSIBLE

Bang for Buck

Pay It Forward

Ads that Care

HONE TALENT

UBC

OCC

VAFF

RCI

SFU

COW POWER

BC CANCER

CBC

OUR GUARANTEE SATISFACTION GUARANTEED OR KEEP 25%

We’re in this for the long run, and we’ve learned that genuine relationships are not only more fun, but also breed the most effective work.

We wholeheartedly stand by all our work, too. So, in our world, campaigns that don’t hit measurements don’t deserve the same reward as campaigns that do. If we don’t get the results agreed upon, you don’t pay 25% of the total fee.

WORK We create local and national integrated campaigns that care. Integrated Marketing delivers a seamless and holistic brand experience to your audience by utilizing a single message across various mediums.

						OPTICIANS COUNCIL OF CANADA
				
						Challenge
						
						 Educate the public on the value of a Licensed Optician by revitalizing the relatively unknown Licensed OpticianOM brand.
						
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						OPTICIANS COUNCIL OF CANADA
				
						Solution
						
						 In major malls across Canada, 700 “Love Your Eyes” Care Packages were set up as a “projector screen”. Using their silhouettes, mall pedestrians participated in fun interactive videos about Licensed Opticians. After participating, they were given a Care Package off of the screen which contained different items that helped them take care of their eyes. 
						
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						OPTICIANS COUNCIL OF CANADA
				
						Results
						
						 Over $240,000 worth of “Love Your Eyes” Care Packages were given away at an average rate of 350 interactive video participants per day. A daily traffic increase of 600% online, over 7600 entries into the online contest, and tons of free media impressions from global publications. 
						
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						UNIVERSITY OF BRITISH COLUMBIA
				
						Challenge
						
						 Heighten the awareness of the Career Services’ capabilities as a department by urging students to start thinking about their futures.
						
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						UNIVERSITY OF BRITISH COLUMBIA
				
						Solution
						
						 Human-sized cut-outs were produced for a highly-trafficked area on campus. Each cut-out represented an occupation, and students were invited to pose for photos by placing their heads in designated areas within the cut-outs. A sign read: "'Helping you be who you want to be' - UBC Career Services" Free individual photos were taken and uploaded online where students could retrieve their own digital copies.
						 
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						UNIVERSITY OF BRITISH COLUMBIA
				
						Results
						
						Over 5500 active views* and 250 photos taken of the event in a span of two afternoons. Many participants proceeded to “like” the UBC Career Services Fan Page after the event - contributing to a spike in their fanbase. Some even tagged themselves in the photos, while others used them as their profile pictures on Facebook.
						
						*An active view is counted as anyone who makes a concerted effort to view the PIA
						 
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						XYBOOM CONFERENCE
				
						Challenge
						
						 With a limited budget and a tight timeline, brand and promote the inaugural event - ensuring hundreds of attendees sign up.
						
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						XYBOOM CONFERENCE
				
						Solution
						
						 The integrated campaign fused print, PR, video, ambient, and digital experiences all under the brand tagline: “Three Generations. One Future.” Instead of spending large amounts on blanket media buys, the focus shifted to a small amount of strategic media buys, cost-effective promotional materials, and numerous partnership activation strategies.
						
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						XYBOOM CONFERENCE
				
						Results
						
						 Monetary and in-kind partnerships from major organizations such as Coast Capital, SFU, UBC, BCIT, BCHRMA, W2 and more. In just 6 weeks, the website received over 23,000 page views and 4000 unique visitors. Coverage of the event came from notable news outlets such as CKNW, CBC Early Edition, and The Bill Good Show. In the end, over 250 attendees attended the conference.
						
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