I love data. And over the course of my time learning about data and working with data-driven strategies, I’ve come across a lot of people who are living by this data-driven approach as well. As much as I think this is great, there are a few things that I feel should be addressed.

The term “data-driven” has a strong power that makes people believe they can achieve anything and change the world! What isn’t talked about is how often data can be presented out of context or lead to some bad decisions if not analyzed appropriately.

To help you better understand it, here are the top five myths and misconceptions using data to make decisions.

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As I mentioned in the 5 Common Myths of Data-Driven Decision-Making and 5 Common Roadblocks for DIY Marketing post, even if you base your next campaign on a successful case study, you still might fail.

Now, instead of showcasing “successful marketing tactics” that might not be replicated by your organization, I’m going to share my embarrassing marketing failure so you can learn something from my mistake. Believe or not, there are way more things you can learn from a failure than a success.

I’m going to tell you about my direct email marketing campaign named “Damian Romano”. Who’s Damian Romano, you ask?

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Vancouver has one of the biggest and most celebrated Pride Weeks in North America. The weeklong event, highlight of the summer, draws out the masses for the event. The premise is simple: celebrate love and acceptance, and it’s clear that resonates with many. Events include a charity run, picnic in the park, Legacy Awards, the Davie Street Party, numerous parties and restaurant events, and of course, the iconic Pride parade, watched by over 650,000 people. The overall success of a social event like this relies heavily on social and digital marketing, and some other events around the world are showing us how to do it right.

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Being an industry leader is more accessible than ever before. With the democratization of marketing through web, social platforms and smaller agencies, new industry leaders are being born everyday. There is nothing stopping you from being the next leader in your industry.

It’s no longer only accessible to the Goliaths of the world. Having the privilege of working with some Davids, we have witnessed and helped these smaller organizations become authentic leaders in their industries.

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It should come as no surprise that the best kind of marketing is the kind that makes a difference. That’s the reason it is important to make sure that events promoting positive change have a well-thought out campaign.

Energy-conservation has become a huge industry as more and more people realize the important of making the most of the planet we have. Events that celebrate sustainability and a cleaner environment are becoming increasingly popular their success is directly connected to the marketing campaigns they have in place. With similar events taking place in our hometown of Vancouver, we figured we’d take a few eco-friendly cues from similar events from around the world.

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