Christy, founder of Urban Bella Marketing, arrived in our Tribe Lab to discuss her community with Tammy. Urban Bella believes that “the stories we weave must entice our audience to engage and take action.” And they deliver services tailored to experiential marketing, from events to tastings, and everything in between.

They slay the marketing game thanks, in large part, to their community of brand ambassadors. These folks play a crucial role in the ultimate success of their clients’ campaigns and initiatives. Urban Bella also has a community of clients who support their team, from Haribo (mmm candy!), Bell, and Top Shop – just to name a few.

However, it’s uncommon for an agency to focus on their own community when their work directly contributes to building the brand community of their clients. We definitely know a thing or two about that considering we’re a marketing agency too.

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Previously we rated Girl Gang and Inner Fire on their communities. For more info on our rating system, click here.

If there’s something we all have in common – aside from our need for food, water and sleep – we all have junk. Humans create waste and it’s hard to avoid it. With consumerism at an all-time high, the trend of discarding our old things for an upgrade is a trend that isn’t going anywhere.

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We sat down with Leah, founder of Inner Fire to take a closer look at the community she built around their eco yoga apparel brand.

Based right here in Vancouver, Leah had a mission to create clothing that is both eco friendly and ethically made. With all their yoga pants being made with recycled water bottles, and their printing done locally – Inner Fire walks their talk. So, it’s no surprise the brand has grown a healthy community, appealing to the adventurist and urban yogis from all around who resonate with Inner Fire’s values and generally awesome vibe.

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What’s Girl Gang?

This isn’t your average gang. Vancouver’s Girl Gang connects women in media, communications, tech and related fields to foster connections and support one another in their professional development. Sounds dope, right? With over 5,000 members – and counting – we thought their community would be a great place to begin our tribe lab case studies.

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While brand communities have always existed it has never really been measured beyond the amount of followers, likes, or shares an account has.  We know intuitively that brand communities are a necessity for organizations, however, we still don’t know very much about what builds a community and what actually creates a community that converts.

That’s why we’ve set out to find out exactly how this works.  By looking at the social psychology of communities, we now know how communities think.  We’ve created a simple survey that can allow anyone to score their community and help analyze exactly how healthy it is.

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In order to evaluate your Community, you have to look at its overall health. Based on the social psychology of communities, our Tribe Lab has identified seven key factors to develop a healthy community: passion,  vision,  tribesman, leader, platform, content and trust.

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This article is for those who have some form of community but haven’t figured out how to make it work. Does this sound like you: You don’t know why your community isn’t working but you’re ready to change that. You’re not capitalizing on your brand’s community as much as you could be.

Your goal is to create a healthy community, foster a set of tribesmen who will drive the conversation in your industry, and generate revenue. Part of building a community requires giving back to that community. You already know it is going to take a lot of hard work and effort to get it there.

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If you already have a group of people following you (passive members) and a couple of fans (tribesmen) but you want to maximize your group’s potential, then this article is for you.

We’ll be covering how you can transform your group into a community filled with Tribesman who volunteer their time to regularly speak about your organization’s passion. Tribesman will praise your brand naturally and share their personal insights on the community which you would usually pay a fortune for with market research. If you continue to nurture your member relationships, they’ll be lifers.

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If your organization has little to no community and you’re interested in building one, we’re here to show you how. In this article, we will be sharing our custom step-by-step methodology on how to build a community.  Our custom methodology is based on research from our Tribe Lab dedicated to learning how communities think through social psychology.

We’ve outlined the 4 steps that will help you to establish a healthy foundation to build your community, as well as guidance to build the tools you’ll need to help it grow. Feel free to contact us if you’ve got any questions.

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