If you’ve been thinking whether or not business’s Instagram is worth your attention – we’re here to help make your final decision crystal clear. Let’s get started with some tasty stats to really entice you if you’re on the fence.

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It’s funny to think that not all that long ago social media was just a half baked idea. Facebook Profiles and Insta-stories weren’t common lingo – or even a social expectation. Over the past decade, the landscape of social media has changed, and it’s made an indelible mark on the world at large.

So it’s no surprise, the way brands and organizations interact with their audiences, the way they market themselves, and the channels they’re utilizing to make an impact have changed significantly. It was the dawn of digital marketing.

Seven years ago, before ‘Social Media Specialist’ seemed like a legitimate job, I was in charge of posting for my family’s business and populating their Facebook, Blog and Twitter with relevant content, funny updates, and photos of my choosing.

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Sometimes trends can weather out the storm, and stick around long enough to make a place for themselves in modern communication. ICQ, the first chat-based platform, became more than a fad, with millions of people logging in throughout the late 90s. It may not have stuck around for long, but it did change the way people communicated online. And Snapchat, the photo-sharing app, is following a similar path.

Snapchat, the brainchild of three smart kids from Stanford University, burst onto the scene in 2011. As of 2015, it is said that the company is worth up to $20 million, and as many as 6 billion videos per day are being viewed. The app became instantly popular with millennial kids and wasn’t initially taken too seriously as a communication method for marketing campaigns. However, some marketers are using the social media app to market effectively, generating brand awareness in creative ways.

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Social media has changed the way to do nearly everything, from sharing recipes and opinions to pregnancy announcements. So it’s no surprise that it has changed the marketing game, taking the power away from traditional media forms and putting it in the hands of influencers – those people on social media that can influence people’s opinions in both positive and negative ways.

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Most organizations today have invested in all the foundational social platforms. These social platforms have become as necessary as having a website, and they’re usually up and running on a consistent basis. However, handling them all is extremely time consuming, hence, employees are hired just to manage these platforms. The problem is, organizations spend so much time and money emphasizing the importance of “managing” the numerous platforms that they forget all about the real opportunities that social media provides. After all, social media shouldn’t be something you just “manage”, it should be a constant portal for brands to effectively and creatively communicate to their customers. (For more information on defining an effective communications strategy, see our post on “How To Improve Your Organization’s Communications”) If you’re following the same communications plan you did last year, that’s enough to know that it’s time you bear down and rekindle the fire.

Here are 5 ways that brands can energize their social media communications:

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