Being an industry leader is more accessible than ever before. With the democratization of marketing through web, social platforms and smaller agencies, new industry leaders are being born everyday. There is nothing stopping you from being the next leader in your industry.

It’s no longer only accessible to the Goliaths of the world. Having the privilege of working with some Davids, we have witnessed and helped these smaller organizations become authentic leaders in their industries.

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It should come as no surprise that the best kind of marketing is the kind that makes a difference. That’s the reason it is important to make sure that events promoting positive change have a well-thought out campaign.

Energy-conservation has become a huge industry as more and more people realize the important of making the most of the planet we have. Events that celebrate sustainability and a cleaner environment are becoming increasingly popular their success is directly connected to the marketing campaigns they have in place. With similar events taking place in our hometown of Vancouver, we figured we’d take a few eco-friendly cues from similar events from around the world.

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Like me, you’re probably fascinated by marketing – and maybe you’ve been toying around with the idea of doing a little marketing yourself. Well, thanks to the dominance of digital marketing channels, it’s become easier than ever for people – like you – to “do it themselves.” It might be hard to beat the price tag of DIY marketing, but it comes with one condition: you’ll need to put forth your valuable time, endlessly.

On the plus side, doing your own marketing offers some valuable lessons in terms of what works and what doesn’t work for marketing your business. And if you so happen to choose to work with an agency down the line, you’ll have the knowledge and experience to protect you from any onslaughts of horse manure.

But having said that, Do-It-Yourself marketing isn’t as easy as you might think.
Before you don your marketing cap and crack those knuckles, there’s a couple of things I think you should know. I kind of look out for you like that. So let’s dive in, and guide you through the common roadblocks that stand in the way of DIY Marketing greatness.

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In a visual world, promotional videos are becoming increasingly popular for both business and marketing. Incorporating video into a campaign strategy can extend your reach and target a different type of audience, so it’s no surprise that we often see a slogan accompanied by a YouTube link.

Storytelling with images is simple, to the point and can often convey a message much easier than mere words alone. Thanks to both web and digital marketing, we have a lot of options in choosing a route to show these visuals. Instagram, YouTube, Pinterest and Tumblr are all different mediums that campaigns can use to maximize their potential. Videos can help a business gain traction, create a community or hit home a message (or why not all three!) There are already some campaigns killing it when it comes to using images and videos, let’s check out exactly what they’re getting right.

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Over the last five+ years , I’ve been honing in on my digital marketing skills and expanding my industry knowledge. Having worked with lots of companies in various industries including marketing media, international trade, real estate and of course, plumbing; I’ve made a load of mistakes. But mistakes are just learning opportunities, right? Right.

If you are planning on working with a marketing agency, don’t make the same mistakes I did. I’m here to share my most embarrassing mistakes so that you can avoid the same situations with a prospective marketing agency. Lucky for you, I’ve made all the embarrassing blunders for you. Now, let’s see what I did wrong…

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When it comes to summer, there is never a shortage of things to do, especially in Vancouver. Practically every day provides the opportunity to have a new adventure. Of course, each of these events will (or should!) have a marketing campaign to ensure its success. Sometimes taking cues from similar awesome events elsewhere can be the first step to creating your own effective marketing campaign. We are looking at the Cloverdale Rodeo and County Fair, and the Vancouver Dragon Boat Festival and two very similar types of events that paved the way with how to get it right.

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The words “authentic marketing” have been widely overused for the past half-decade. If you do a quick Google search, you’ll find articles from as far back as 2008 on the topic. Despite this, the authenticity theme continues to show itself in marketing campaigns today – and I’m not so sure it’s a trend that’s going anywhere. In fact, I think it’s the future of marketing. If you really start looking, you’ll notice authentic campaigns are winning over audiences and winning awards left right and center.

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The Non-Profit industry is one that sets out to create change for good. But, if you want to change the world, you’ll need an effective marketing campaign to get the message out there. So let’s take  a look at some very important campaigns that are doing their part for an equally important cause – pet adoption.

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