Are you planning your marketing budget for 2018? It may be a little late in the year, but we understand that you’re swamped with other things, so we’ve put together statistics about marketing spend trends to give you a better understanding of how you should allocate your budget for 2018.

Read More >

Both marketers and industries far and wide have been wondering whether the Influencer Marketing trend is here to stay – it may seem like an obvious and resounding ‘Yes!’ However, there are some underlying problems with the industry that are worth digging into before we base our answer on gut instinct alone.  

Read More >

Welcome to the Book Series

In this series, we delve into the concepts and ideas from thought leaders in the marketing industry. There is a myriad of resources that digital and traditional marketers consider bible-like for their timeless wisdom and tested theories that have resulted in some of the best marketing initiatives worldwide.

This week, we are introducing ‘The Advertising Concept Book: A complete guide to creative ideas, strategies and campaigns’ by Pete Barry, an in-depth resource packed full of sound advice for creatives. We hope to present you with some of Barry’s great ideas and examine them further to see how they apply to our own agency. We hope you enjoy it.

Read More >

A great deal of effective marketing is informed by the evolving behaviours of their audiences.

It can be challenging to keep up with the latest digital trends that directly impact or sway your marketing initiatives. We took a closer look at the facts and figures to provide you a comprehensive list of statistics and trends to consider when penning your next marketing strategy. If you’re planning a fresh marketing strategy for 2018, keep these in mind as you move forward into the new year.

Read More >

We’re all obsessed with new data and the latest changes to Adwords or Facebook’s algorithms, but lest we forget to pay homage to our roots. I’m speaking,of course, about the Creative Brief. There are those who hate it and those who love it. Regardless of the side of the fence you’re on, the brief is a necessary practice.

I have yet to see anything impact the success of a campaign more than a great creative brief. Personally, I love a good brief; but I rarely seem to be able to give the brief the time it deserves.

A great creative brief takes time. And it doesn’t need to follow the same format each time. I’d encourage others to treat their creative brief approach similarly to the pitch process. However, instead of pitching to the client, you’re pitching to the creative team.

The goal is to excite and inspire the team to draw up new solutions to solve a very specific problem.

Read More >

Let’s talk about your key message. First things first, here’s a question for you:

Does your organization have a key message?

1. Yeah, of course
2. I think so
3. I’m not sure
4. Nope
5. What is a key message?

If you happened to answer, b,c,d,or e – hunni, we need to talk. If there is one thing that should be crystal clear in any of your marketing and outward facing communications, it’s your key message.

Without one? *Gasp* We dread to think about the potential outcomes.

Read More >

Marketing ain’t easy, guys. However, many people still have this strange idea that marketing is relatively straightforward and they don’t fully grasp why it gets to be so expensive. It only takes a simple Google search to see a zillion “How to XX in XX Easy Steps”. But don’t let Google and easy how-to’s fool you.

Read More >

Marketing, in and of itself, is an enigma. Some of the world’s largest brands can equate at least some of their success to marketing and the strategy associated with it. With that kind of influence, it’s no wonder so many businesses – large and small – are trying to crack the code of what strategies will garner them epic success.

And while we spend a great deal of time spreading our personal belief in the power of ‘marketing strategy’, the term does come along with its fair share of misconceptions. Before you jump head first into developing your marketing strategy, we’ll break down some of the common myths.

Don’t learn the hard way – that’s what we’re here for. We’re cool like that.

Read More >